Rove Concepts – Rora Bedding Collection

A bedding collection from Rove Concepts, Rora is meticulously crafted for a fully realized sleep experience. The collection offers products ranging from duvets, covers, bed sheets, and pillowcases made from organic, antibacterial, and hypoallergenic materials like bamboo and silk. The Rora bedding collection brings technical luxury to the modern home.

This product launch focused on communicating premium materials and technical benefits of bamboo and silk, while communicating Rora's accessible price point compared to competitors in the luxury bedding space. The creative direction balanced clean layouts and compelling storytelling, speaking to the bedding collection's value and comfort. This campaign included designing a landing page that successfully introduced Rora to customers by use of testimonials, illustrated infographics, and a clear call-to-action to shop the collection.

Landing page design, website assets, infographic illustrations