Monos – Vancouver & Toronto Retail Launch
Monos launched their first two Canadian retail stores in Vancouver’s Kitsilano neighbourhood on W 4th Avenue and Toronto’s Little Portugal on Ossington Avenue.
The goal of this digital campaign is to elevate Monos’ brand presence and drive engagement around store launches. The campaign was designed and rolled out across paid ads, email, social, and web, with a cohesive visual direction aligned to the brand story. Creative assets were tailored to local audiences and loyalty members across hype, launch, and sustain phases, ensuring consistency and impact across all channels.
Ads, email campaigns, social media assets, website design
Hype phase
Hype phase
Hype phase
Hype phase
Hype phase
Hype phase
Hype phase
Hype phase
Launch phase
Launch phase
Launch phase
Launch phase
Sustain phase
Sustain phase
Sustain phase
Email campaigns – highlighting opening event offers with local Canadian brands, Dossier feature on in-store artist installation, and exclusive in-store gift with purchase
Our stores – highlighting architectural inspiration, connection to the neighbourhood location, and store’s address and opening hours
